The Coca-Cola Bottle: Celebrating 100 Years of an American Icon
“A bottle which a person could recognize even if they felt it in the dark”
–Coca-Cola Company, 1915
Today the Coca-Cola bottle is one of the most recognizable containers in the world, but a century ago nearly all soda bottles looked the same. To distinguish its product from competitors, the Coca-Cola Company launched a competition among glassmakers in 1915 to design a new bottle that was distinctive in both look and feel.
The winning design, patented by the Root Glass Company of Terre Haute, Indiana, sought inspiration from two Coca-Cola ingredients: the coca leaf and kola nut. However, the bottle’s fluted contour shape was mistakenly modeled after the cacao pod, the main ingredient in chocolate.
The Coca-Cola Company adopted the Root Glass Company’s bottle design in 1916, but the original prototype was never manufactured because it was top-heavy and unstable. The first commercial “Coke” bottles debuted with a wider base and slimmed-down, contoured shape.
This document is on display in the West Rotunda Gallery of the National Archives in Washington, DC, June 4 through July 29, 2015.
The National Archives Museum’s “Featured Document” exhibit is made possible in part by the National Archives Foundation through the generous support of The Coca-Cola Company.
Past Featured Records
On October 20, 1774, the First Continental Congress adopted the Articles of Association in response to the “Intolerable Acts” the British government had imposed on its subjects in the colonies. These punitive laws were passed in response to patriot uprisings in the north, particularly the... Read more
On May 1, 1915, when the RMS Lusitania departed New York, it was carrying a decent amount of passengers, despite the announcement from the German Embassy printed in newspapers on April 23 warning Americans traveling on British or Allied ships in war zones did so... Read more
On the evening of April 14, 1865, John Wilkes Booth shot President Abraham Lincoln during a performance of ‘Our American Cousin’ at Ford’s Theater in Washington, DC. Booth chose a moment with loud laughter from the audience, which obscured the sound of the pistol. The... Read more
On May 27, 1943, Army Air Force bombardier Louis “Louie” Zamperini’s B-24 airplane crashed into the Pacific Ocean. The former U.S. Olympian survived, only to face months adrift at sea and years as a Japanese POW. His fate unknown in the U.S., Louie was declared dead... Read more
On January 8, 1790, President George Washington delivered his first annual message to Congress at Federal Hall in New York City. With this speech, Washington established the precedent of delivering a formal address to Congress to report on the state of the Union.
He praised the accomplishments... Read more
In mid-December 1944, Allied forces were surprised by a massive German offensive through the Ardennes Forrest that created a “bulge” in the Allied lines. Caught in what would become known as the “Battle of the Bulge,” the 101st Airborne Division of the United States Armed... Read more
The summer of 1814 saw military actions in Washington, DC, and Baltimore, Maryland, with dramatically different outcomes. The British capture of the nation’s capital and the destruction of public buildings stand as one of the lowest points in U.S. history. The American victory at Baltimore,... Read more
On June 8, 1789, Representative James Madison of Virginia introduced a series of proposed amendments to the newly ratified U.S. Constitution. Though initially against the idea of an enumerated list of individual rights, fearing that they would be redundant and possibly limit... Read more
During the night of June 17, 1972, five burglars broke into the offices of the Democratic National Committee at the Watergate office complex in Washington, DC. Investigation into the break-in exposed a trail of abuses that led to the highest levels of the Nixon administration and... Read more